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Skip to content every nut butter powder brand in India makes peanut. only peanut. we cold-press six — peanut, almond, pistachio, sesame, cashew, peanut cacao — because Indian kitchens never used just one nut.
walk into any Indian supermarket. go to the health food aisle. you’ll find peanut butter powder. more peanut butter powder. maybe a second brand of peanut butter powder. MYPB, PBfit, PB2 — every brand sells one thing.
now walk ten meters to the spice section: sesame seeds, cashew pieces, pistachio slivers. baking aisle: almond flour. mithai counter: every nut represented, in everything.
the Indian kitchen already uses every nut. the nut butter powder industry pressed only one. this article explains why we made a different decision — and why the nutrition backs it up.
India’s nut butter powder category has a diversity problem. we mapped every brand available in India. the result:
almost every single one sells peanut powder only. a handful add almond. none make sesame powder. or pistachio. or cashew. the entire category — built for Indian consumers — ignores the nuts that Indian consumers actually use every day.
| Peanut | Almond | Pistachio | Sesame | Cashew | Cacao | |
|---|---|---|---|---|---|---|
| Botenz | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| MYPB | ✓ | — | — | — | — | — |
| PBfit | ✓ | — | — | — | — | — |
| PB2 | ✓ | — | — | — | — | — |
| The Peanut Butter Co. | ✓ | — | — | — | — | — |
| Pintola | ✓ | ✓ | — | — | — | — |
this isn’t a quality issue. these are fine brands. the problem is structural: the global nut butter powder category was built around American peanut butter culture. peanut butter is 85% of the US market — so peanut butter powder follows the same logic.
but India isn’t the US. Indian cooking uses almonds in chai, cashew in gravy, sesame in chutney, pistachio in halva. the nut vocabulary here is five times wider. the category just didn’t catch up.
Indian food has been using nut-based nutrition for centuries. the knowledge isn’t missing — the modern format is.
here’s how Indian kitchens already use the nuts that the powder industry ignores:
variety isn’t just about taste. each nut has a different nutritional profile. cold-pressing — physically squeezing out the oil — removes 80–90% of the fat and concentrates everything else: protein, fiber, minerals.
here’s what happens to protein density when you cold-press each nut:
a whole peanut has about 25g of protein per 100g — decent, but more than half its weight is fat. cold-pressing removes the oil, and the protein-to-weight ratio nearly doubles.
the same principle applies to every nut. almond goes from ~21g protein in whole form to 38g as pressed powder. pistachio from ~20g to 34g. the protein was always in the nut. the fat was hiding it.
and here’s the calorie difference: 100g of regular peanut butter = 588 calories — nearly a third of your daily intake. 100g of peanut powder = 431 calories, with nearly double the protein. when you only need 30g per serving (three tablespoons), that’s about 130 calories for 13g of protein. the efficiency is the whole point.
the bottom line
“every competitor, every advisor, every investor said: just do peanut. peanut is the market. they were right — peanut is 85% of the category. but Indian kitchens use sesame, pistachio, almonds, cashew every single day. the industry pressed only one nut. we pressed all six.”
(Elad Lavi — founder, Botenz)
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Botenz cold-presses 6 nut butter powders — peanut, almond, pistachio, cashew, sesame, and peanut cacao — in India from whole nuts. clean ingredients, glass jars, no additives. explore all 6 powders.
I’m Elad Lavi, the founder of Botenz. After living in India, I realized something: people here care about health—but “better-for-you” products here often use the same tricks—just better marketing.
So I built Botenz for European standards, kept it clean and simple, and focused on nuts—because India already values them as premium nutrition, and we make them even better: more of the good stuff, with much less oil.
Botenz is my mission—to make better nutrition feel normal.
— Elad Lavi, Founder
Others chase flavor with additives. We keep it real.
We pack Botenz in glass, not plastic, to keep the powder pure—no microplastics, better freshness, and real natural taste. Inside, it’s just 1–3 natural ingredients with no refined sugar, no fillers, and no gums. We use the most natural process.
Botenz exists to make better nutrition feel normal in India—clean, premium, and easy to trust. Start with one jar and taste the difference: real nuts, less oil, zero tricks.
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